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Title: Palestinian National Authority’s public relations policies relating to Israel: Current attitudes among Palestinian officials and media experts
Authors: Aqtash, Nashat A. 
Keywords: Mass media - Political aspects - Palestine;Mass media policy - Palestine;Mass media - Political aspects - Israel;Mass media policy - Israel;Mass media - Political aspects - Palestine;Arab-Israeli conflict;Mass media - Political aspects - Israel;Mass media - Political aspects - Middle East;Public relations - Palestine;Palestinian National Authority;Public relations planning;Public relations policy
Issue Date: 2005
Abstract: This study investigates attitudes about Palestinian public relations policies during the Palestinian struggle in the Israeli media war and future challenges that will face the Palestinian National Authority (PNA) in public relations planning. This study shows that Palestinian groups have mixed attitudes toward PNA’s public relations plans and policies. The media experts tend to see the PNA’s efforts as reactive, not pro-active. The experts think that PNA’s main concern has been to follow up on daily political events, and thus its approach to public relations has been more of a reaction to Israeli practices rather than a strategic pro-active plan.
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