Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11889/8321
Title: | Resilience through entrepreneurial storytelling in extreme contexts: a case study of a pharmaceutical company in the Palestinian Territory | Authors: | Haloub, Radi Khoury, Grace Masri, Asem |
Keywords: | Entrepreneurship - Palestine;Entrepreneurial storytelling - Palestine;Entrepreneurial innovation - Palestine;Internationalisation;International business enterprises - Palestine;Resilience - Palestine | Issue Date: | 2022 | Publisher: | International Journal of Entrepreneurship and Innovation | Abstract: | This case presents how entrepreneurial storytelling assists entrepreneurs in attracting new investors, pursuing innovation and developing resilience in the Palestinian Territory. It also examines the role of entrepreneurial storytelling in eluding political crises and supporting the CEO’s vision to adapt changes in the political environment. Moreover, this case explains how entrepreneurs respond to local competitors who operate in the same uncontrollable and unpredictable environment. The case is written based on three semi-structured interviews (total seven hours) with the Chief Executive Officer1 of Pharmacare Pharmaceuticals Public Limited Company (PCP)2 : Mr Bassim Khoury (BK). PCP is the third Palestinian pharmaceutical company in terms of turnover in 2021, with more than 100 products and 330 employees, and is the first company in the Palestinian Territory to expand internationally in 22 countries. | URI: | http://hdl.handle.net/20.500.11889/8321 | DOI: | 10.1177/14657503221074576 |
Appears in Collections: | Fulltext Publications |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Resilience through Entrepreneurial Storytelling in Extreme Contexts A Case Study of a Pharmaceutical Company in the Palestinian Territory.pdf | 1.52 MB | Adobe PDF | View/Open |
Page view(s)
6
checked on Jan 20, 2024
Download(s)
4
checked on Jan 20, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.