Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11889/4117
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKhoury, Grace-
dc.date.accessioned2017-01-16T07:31:14Z-
dc.date.available2017-01-16T07:31:14Z-
dc.date.issued2004-
dc.identifier.urihttp://hdl.handle.net/20.500.11889/4117-
dc.description.abstractTaybeh Brewing Company (TBC), a nine year old Palestinian SME, is the first and only micro-brewery in the middle east and is currently being run by motivated and customer focused owners who are working very hard on improving customer loyalty towards Palestinian products in light of the fact that the only current competitors for it are foreign and Israeli products that are usually perceived as higher quality products in the local market. Furthermore, readiness to utilize information communication technology to better serve the customer and increase its global competitive ability is available and accessible at TBC.en_US
dc.language.isoenen_US
dc.subjectEntrepreneurship - Palestineen_US
dc.subjectBrewing industry - Economic aspects - Palestineen_US
dc.titleEntrepreneurship in an Adverse Environment: The Case of Taybeh Brewing Company - Palestineen_US
dc.typeArticleen_US
newfileds.departmentBusiness and Economicsen_US
newfileds.item-access-typeopen_accessen_US
newfileds.thesis-prognoneen_US
newfileds.general-subjectnoneen_US
Appears in Collections:Fulltext Publications

Files in This Item:
File Description SizeFormat 
TBC cranfield.pdf503.75 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.