Brand guidelines and rules : Birzeit University Brand : promoting academicexcellence and intellectualintegrity in Palestine

Abstract

In this document, you will find basic tools and information related to Birzeit University’s brand and how to properly use it in any communications. These guidelines were prepared collaboratively, with input from diverse faculty and staff. The Public Relations Office produced this document after seeing the need to create more consistency with how the university is presented to the public. It is the role of each of us to follow these guidelines in order to present Birzeit University in the best light possible and to preserve its historic legacy. Since its founding more than 80 years ago, Birzeit University has contributed to academic advancement in Palestine, and has played a unique role in providing Palestine with graduates who actively contribute to Palestinian society and to the construction of the Palestinian nationstate, despite overwhelming obstacles. As we move into the future, we have a collective responsibility to represent Birzeit University positively and professionally since our presentation of the university also reflects on Palestine. We have taken great care to create this document so that we can show the best of Birzeit University, and of Palestine, to the world. As we implement the process to unify the look and style of all our communications, we appreciate your cooperation in adhering to these guidelines. Please contact the Public Relations Office should you have any questions about anything in these guidelines and we will gladly assist you.