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Title: Misleading advertising practices in consumer transactions: can arab lawmakers gain an advantage from European insight?
Authors: Fayyad, Mahmoud 
Keywords: Deceptive advertising - Laws and legislations - Arab countries;Consumer protection - Law and legislation - Arab countries;Deceptive advertising - Laws and legislations - Europe;Consumer protection - Law and legislation - Europe
Issue Date: 2012
Publisher: Arab Law Quarterly
Abstract: Only a few years after their enactment in several Arab states, consumer protection regula tions were already demonstrating their inability to attain their objectives, with regard to the use of misleading commercial advertising in market transactions. Because the regulations are not equivalent to specific rules and prohibitions to address the use of misleading adver tisements, many local parties have demanded that the regulations be amended. Although Islamic law also prohibits the use of misleading advertising, its guidelines do not provide specific prohibitions with which to control deceptive practices. In 2005, European legislators regulated Directive 2005/29/EC in an attempt to combat the use of unfair commercial practices, including the use of misleading advertising in market transactions. This Directive provides clear and specific measures enabling control to be carried out. This article will address how Arab lawmakers can benefit from this European experience.
DOI: 10.1163/15730255-12341234
Appears in Collections:Fulltext Publications

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