Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11889/8065
Title: A fresh approach to corporate social responsibility (CSR): partnerships between businesses and non-profit sectors
Authors: Eid, Niveen Labib 
Sabella, Anton Robert 
Keywords: Social responsibility of business;Business enterprises;Partnership;Private companies;Nonprofit organizations;Non-governmental organizations
Issue Date: 2014
Publisher: CORPORATE GOVERNANCE
Abstract: Purpose – The aim of this paper is to offer a new conceptualisation on partnership emergence and dynamism between the business sector and the non-governmental organization (NGO) sector from a corporate social responsibility perspective. More specifically, the paper intends to examine partnering behaviour and management from a socio-political standpoint. Design/methodology/approach – The case study approach used in the study utilised data from eight in-depth, semi-structured interviews, with managers from the business and NGO sectors engaged in a large-scale partnership between a Palestinian Cellular Corporation and an NGO. Interview transcripts were analysed using content and narrative analyses. Findings to be presented include reciprocity, corporate constitutionalism and utilitarianism. Findings – The results found in this paper show that partnership has social, political, and ethical dimensions in support of the theoretical framework developed for this paper. More specifically, the results show that the studied partnership is an emergent process, fundamentally concerned with self-efficacy over community welfare, as well as being driven by individual organisational goals. Originality/value – This paper sheds light on certain aspects of partnership that are often overlooked in mainstream research. It does not only highlight the multifaceted dimensions of partnering but also discusses how partnership can be envisioned and practised as inter-organisational relationships. It stimulates a pragmatic understanding of partnership nature and management showing that partnership emergence, direction and sustainability are conditioned by the stakeholders’ socio-political and ethical practices.
URI: http://hdl.handle.net/20.500.11889/8065
DOI: 10.1108/CG-01-2013-0011
Appears in Collections:Fulltext Publications

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