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dc.contributor.authorSultan, Suhailen_US
dc.contributor.authorSultan, Wasimen_US
dc.description.abstractPurpose – This study addresses the impact of the corona crisis on the performance of women small- to medium-sized enterprises (MSMEs) and explores the adopted innovative strategies by these women to stay in their businesses. Design/methodology/approach – Both quantitative and qualitative methods are used in this crosssectional country-level survey. A representative sample of 260 Palestinian women businesses completed the questionnaire. As well, semi-structured interviews have been conducted with 15 female entrepreneurs who succeeded to survive to collect qualitative data. Frequencies, cross-tabulations and Chi-Square tests are used to analyze quantitative data and thematic analysis is used to analyze the qualitative one. Findings – The main findings show that the corona crisis harms the performance of many women MSMEs in terms of production, turnover profit. To reduce their lost sales during the crisis, women are more likely to benefit from social media and promotions than other methods. This study highlights the innovation strategies applied by the women MSMEs who managed to survive such as, among others, cash management and digital marketing. Practical implications – The innovation strategies could be a road map for other women struggling MSMEs businesses to re-enter businesses again. Originality/value – So far, little research has focused on women MSMEs in developing countries. The identified innovation strategies will potentially help aspiring women MSMEs to survive during the economic crisis.en_US
dc.publisherEmerald Publishingen_US
dc.relation.ispartofJournal of Small Business and Enterprise Developmenten_US
dc.subjectWomen MSMEsen_US
dc.subjectWomen in economic development - Palestineen_US
dc.subjectCOVID-19 (Disease) - Economic aspects - Palestineen_US
dc.subjectTechnological innovations - Economic aspects - Palestineen_US
dc.subjectCrisis managementen_US
dc.titleWomen MSMEs in times of crisis: challenges and opportunitiesen_US
newfileds.departmentBusiness and Economicsen_US
newfileds.general-subjectManagement and Related Areas | الإدارةen_US
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