Gender mainstreaming and blackout : an analytical essay on models of the Palestinian media coverage of women's issues

Abstract

This paper will examine the gender mainstreaming language employed in the written Palestinian media which may assume informational stereotypes that could generate discrepancies between men and women in the modern mass media. We will attempt at disclosing the risks of gender mainstreaming discourse within a consumptive trend and a daily institutional public relations. We will analyze the media patterns employed in this coverage using discourse analysis methodology as an analytical tool for the purpose of conveying the message from a feminist point of view (societal ideology) via media tools as a domain that avoids any favoritism to women’s issues and that tries to stay neutral under the justification of professionalism or the dominant news-reporting journalism’s slogans instead of the opinion journalism that “contemporary” media evades dealing with.