Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11889/4853
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Abualrob, Mohammad | |
dc.contributor.author | Alhabash, Saleem | |
dc.contributor.author | Almutairi, Nasser | |
dc.date.accessioned | 2017-04-05T11:23:05Z | |
dc.date.available | 2017-04-05T11:23:05Z | |
dc.date.issued | 2016-01-04 | |
dc.identifier.issn | PMID: 26728619 | |
dc.identifier.uri | http://hdl.handle.net/20.500.11889/4853 | |
dc.description.abstract | This experiment investigated the effects of message framing (gain vs. loss) and religious rhetoric (religious vs. non-religious) on the expression of anti-alcohol civic intentions with a sample (N = 80) of Palestinian young adults. Results showed that the main effects of message framing (gain > loss) and religious rhetoric (non-religious > religious) on anti-alcohol civic intentions were significant. Furthermore, the study showed that viral behavioral intentions were strongly and significantly associated with expressing anti-alcohol civic intentions, with larger explanatory power for gain-framed PSAs that used a religious rhetoric. Additionally, a serial mediation model showed that the effect of religious rhetoric on anti-alcohol civic intentions was successfully mediated by the serial combination of attitudes toward the PSA and viral behavioral intention for gain-framed PSAs, but not for loss-framed PSAs. Findings are discussed within the framework of persuasion models. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Journal of Reliong & Health- Springer US | en_US |
dc.subject | Facebook (Firm) | en_US |
dc.subject | Online social networks | en_US |
dc.subject | Gain and loss frames | en_US |
dc.subject | Risk-taking (Psychology) - Philosophy | en_US |
dc.subject | Rhetoric - Religious aspects | en_US |
dc.subject | Alcohol - Religious aspects | en_US |
dc.title | Just add a verse from the Quran : effects of religious rhetoric in gain- and loss-framed anti-alcohol messages with a Palestinian sample | en_US |
dc.type | Article | en_US |
newfileds.department | Arts | en_US |
newfileds.item-access-type | open_access | en_US |
newfileds.thesis-prog | none | en_US |
newfileds.general-subject | Generalities, Library Science and Journalism | عام، علوم المكتبات، الصحافة | en_US |
item.languageiso639-1 | other | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
Appears in Collections: | Fulltext Publications |
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Format.docx | 16.91 kB | Microsoft Word XML | View/Open |
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