Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11889/4853
Title: | Just add a verse from the Quran : effects of religious rhetoric in gain- and loss-framed anti-alcohol messages with a Palestinian sample | Authors: | Abualrob, Mohammad Alhabash, Saleem Almutairi, Nasser |
Keywords: | Facebook (Firm);Online social networks;Gain and loss frames;Risk-taking (Psychology) - Philosophy;Rhetoric - Religious aspects;Alcohol - Religious aspects | Issue Date: | 4-Jan-2016 | Publisher: | Journal of Reliong & Health- Springer US | Abstract: | This experiment investigated the effects of message framing (gain vs. loss) and religious rhetoric (religious vs. non-religious) on the expression of anti-alcohol civic intentions with a sample (N = 80) of Palestinian young adults. Results showed that the main effects of message framing (gain > loss) and religious rhetoric (non-religious > religious) on anti-alcohol civic intentions were significant. Furthermore, the study showed that viral behavioral intentions were strongly and significantly associated with expressing anti-alcohol civic intentions, with larger explanatory power for gain-framed PSAs that used a religious rhetoric. Additionally, a serial mediation model showed that the effect of religious rhetoric on anti-alcohol civic intentions was successfully mediated by the serial combination of attitudes toward the PSA and viral behavioral intention for gain-framed PSAs, but not for loss-framed PSAs. Findings are discussed within the framework of persuasion models. | URI: | http://hdl.handle.net/20.500.11889/4853 | ISSN: | PMID: 26728619 |
Appears in Collections: | Fulltext Publications |
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