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Title: Just add a verse from the Quran : effects of religious rhetoric in gain- and loss-framed anti-alcohol messages with a Palestinian sample
Authors: Abualrob, Mohammad
Alhabash, Saleem
Almutairi, Nasser
Keywords: Facebook (Firm);Online social networks;Gain and loss frames;Risk-taking (Psychology) - Philosophy;Rhetoric - Religious aspects;Alcohol - Religious aspects
Issue Date: 4-Jan-2016
Publisher: Journal of Reliong & Health- Springer US
Abstract: This experiment investigated the effects of message framing (gain vs. loss) and religious rhetoric (religious vs. non-religious) on the expression of anti-alcohol civic intentions with a sample (N = 80) of Palestinian young adults. Results showed that the main effects of message framing (gain > loss) and religious rhetoric (non-religious > religious) on anti-alcohol civic intentions were significant. Furthermore, the study showed that viral behavioral intentions were strongly and significantly associated with expressing anti-alcohol civic intentions, with larger explanatory power for gain-framed PSAs that used a religious rhetoric. Additionally, a serial mediation model showed that the effect of religious rhetoric on anti-alcohol civic intentions was successfully mediated by the serial combination of attitudes toward the PSA and viral behavioral intention for gain-framed PSAs, but not for loss-framed PSAs. Findings are discussed within the framework of persuasion models.
ISSN: PMID: 26728619
Appears in Collections:Fulltext Publications

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